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Eat and Go: Branding and Design Identity for Takeaways and Restaurants by Wang Shaoqiang

Eat and Go: Branding and Design Identity for Takeaways and Restaurants

by Wang Shaoqiang
₹3,431.00
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₹3,431.00
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Book cover type: Paperback
  • ISBN13: 9788416504916
  • Binding: Paperback
  • Subject: Cookery & Food Services
  • Publisher: Promopress
  • Publisher Imprint: Promopress
  • Publication Date:
  • Pages: 240
  • Original Price: GBP 27.99
  • Language: English
  • Edition: N/A
  • Item Weight: 1134 grams
  • BISAC Subject(s): Product, Graphic Arts / Branding & Logo Design, and Graphic Arts / Commercial & Corporate

More and more restaurants not only provide table services but also make food for eating elsewhere. Restaurants involved need a set of packages to satisfy both types of diners. A challenge for graphic designers having to combine appealing graphic design with convenience, practicality, food's distinctive features and a brand's characteristics.

Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose titles focus on international design, architecture, branding, communication, trends, and culture, and he is also the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organizations, and he has been a jury member for China's most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities of the Macau University of Science and Technology.
Danil Snitko is art director and co-founder of the PUNK YOU BRANDS branding agency, located in Barnaul, Siberia, Russia. He holds a Master of Law degree, but has chosen design and advertising as profession. He does different stuff in his agency - setting up creative processes, improving team skills, taking part in some education activities. He is producer and co-founder of FAKESTIVAL - the International Festival of Advertising and Design Concepts.

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