Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Experiential Retailing: Concepts and Strategies That Sell

by Pauline Sullivan Youn-Knung Kim & Judith Forney
Save 35% Save 35%
Current price ₹6,641.00
Original price ₹10,216.00
Original price ₹10,216.00
Original price ₹10,216.00
(-35%)
₹6,641.00
Current price ₹6,641.00

Ships in 1-2 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Paperback
  • ISBN13: 9781501364150
  • Binding: Paperback
  • Subject: Fashion & Textile
  • Publisher: Fairchild
  • Publisher Imprint: Fairchild
  • Publication Date:
  • Pages: 480
  • Original Price: GBP 80.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1000 grams
  • BISAC Subject(s): Fashion & Accessories

About the Book Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us