Name: Fashion Business Cases: A Student Guide to Learning with Case Studies
Brand: Bloomsbury
SKU: 9781501362996
Price: 2948.0 INR
Availability: InStock

Fashion Business Cases: A Student Guide to Learning with Case Studies

by Leslie Davis Burns

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ISBN13: 9781501362996
Binding: Paperback
Subject: Fashion & Textile
Publisher: Bloomsbury
Publisher Imprint: Bloomsbury
Publication Date: March 16, 2021
Pages: 352
Original Price: GBP 36.99
Language: English
Edition: N/A
Item Weight: 726 grams
BISAC Subject(s): Industries / Fashion & Textile Industry

About The Book

About the Book Fashion Business Cases: A Student Guide to Learning with Case Studies allows students to apply what they are learning in the classroom to real-life situations in the global fashion industry. Adapted from the Bloomsbury Fashion Business Cases (BFBC) online resource, this text will aid instructors in providing high-quality examples from scholars around the world. A mix of introductory, intermediate, and advanced cases ensure that students of all levels can develop the business, communication, and problem-solving skills required of fashion industry professionals. Topics range from corporate social responsibility and sustainable fashion to transparent brand communication and cultural sensitivity. This book is designed to foster critical and ethical thinking as students enter the fashion industry.

Key Features:
- 40 cases studies, of introductory, intermediate, and advanced level
- Learning Objectives and Business Questions included with each case
- An introductory chapter teaching students how to use case studies effectively

About The Author

Burns, Leslie Davis: - Leslie Davis Burns is President and Founder of Responsible Global Fashion LLC and Professor Emerita of Apparel Design and Merchandising at Oregon State University. A scholar and educator around topics related to the international apparel industries, consumer behavior, and corporate social responsibility, Leslie is author of Sustainability and Social Change in Fashion (2019, Fairchild Books), Stories of Fashion, Textiles and Place (Bloomsbury Visual Arts, 2021) co-author of The Business of Fashion (6th edition, 2020, Fairchild Books) and editor of Fashion Business Cases (2020, Fairchild Books). She is also the Emeritus Editor-in-Chief of the Bloomsbury Fashion Business Cases online resource.

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