• ISBN13: 9788190358057
• Binding: Paperback
• Subject: General Books
• Publisher: Frontpage Pub.
• Publisher Imprint: Frontpage
• Publication Date: August 16, 2009
• Pages: 250
• Original Price: 450.0 INR
• Language: English
• Edition: N/A
• Item Weight: 500 grams

About Coca-cola, the soft drink giant's troubled business expansion in India, between January 1991 and May 2004.

Nantoo Banerjee served Coca-Cola India, first as a consultant and later as Director, Public Affairs & Communications. He took a short break from journalism in 2000 to be, in his own words, 'on the other side of the fence', the corporate world. He is Consulting Editor and columnist with a Delhi-based news feature and analysis syndicate, India Press Agency. A working journalist for over three decades, hw worked for the Indian Express, The Times of India, Business Standard, The Financial Express and The Telegraph. He received the Jefferson Fellowship from the East-West Centre, Hawaii which helped him to work extensively on Foriegn Direct Investments vis-a-vis domestic exchange control lwas in major Third World countries across the world, including China and India.