Name: The Routledge Companion to International Hospitality Management
Brand: T&F
SKU: 9781138386372
Price: 17525.0 INR
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The Routledge Companion to International Hospitality Management

by Ascher , Brianna

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ISBN13: 9781138386372
Binding: Hardcover
Subject: Tourism, Travel Guide & Hospitality
Publisher: T&F
Publisher Imprint: Routledge
Publication Date: March 16, 2021
Pages: 464
Original Price: GBP 220.0
Language: English
Edition: N/A
Item Weight: 962 grams
BISAC Subject(s): Strategic Planning

About The Book

About the Book The hospitality sector is facing increasing competition and complexity over recent decades in its development towards a global industry. The strategic response to this is still that hospitality companies try to grow outside their traditional territories and domestic markets, while the expansion patterns and M&A activities of international hotel and restaurant chains reflect this phenomenon. Yet, interestingly, the strategies, concepts, and methods of internationalization as well as the managerial and organizational challenges and impacts of globalizing the hospitality business are under-researched in this industry.
While the mainstream research on international management offers an abundance of information and knowledge on topics, players, trends, concepts, frameworks, or methodologies, its ability to produce viable insights for the hospitality industry is limited, as the mainstream research is taking place outside of the service sector. Specific research directions and related cases like the international dimensions of strategy, organization, marketing, sales, staffing, control, culture, and others to the hospitality industry are rarely identifiable so far. The core rationale of this book is therefore to present newest insights from research and industry in the field of international hospitality, drawing together recent scientific knowledge and state-of-the-art expertise to suggest directions for future work. It is designed to raise awareness on the international factors influencing the strategy and performance of hospitality organizations, while analyzing and discussing the present and future challenges for hospitality firms going or being international.
This book will provide a comprehensive overview and deeper understanding of trends and issues to researchers, practitioners, and students by showing how to master current and future challenges when entering and competing in the global hospitality industry. About the Author Marco A. Gardini is Professor of International Hospitality Management and Marketing, and Vice Dean of the Faculty of Tourism, at Kempten UAS, Germany.
Michael C. Ottenbacheris Head of the Department of Hospitality Management at Kansas State University, USA.
Markus Schuckert is Associate Professor in the School of Hotel and Tourism Management at The Hong Kong Polytechnic University, Hong Kong S.A.R., China.

About The Author

Marco A. Gardini is Professor of International Hospitality Management and Marketing, and Vice Dean of the Faculty of Tourism, at Kempten UAS, Germany.

Michael C. Ottenbacher is Head of the Department of Hospitality Management at Kansas State University, USA.

Markus Schuckert is Associate Professor in the School of Hotel and Tourism Management at The Hong Kong Polytechnic University, Hong Kong S.A.R., China.

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