• ISBN13: 9780198072362
• Binding: Paperback
• Subject: Tourism, Travel Guide & Hospitality
• Publisher: Oxford University Press
• Publisher Imprint: Oxford UP
• Publication Date: November 21, 2011
• Pages: 772
• Original Price: INR 1050.0
• Language: English
• Edition: N/A
• Item Weight: 1160 grams
• BISAC Subject(s): Industries / Hospitality, Travel & Tourism

Tourism-Principles and Practices is a comprehensive textbook, designed especially for undergraduate and postgraduate students of travel and tourism studies. It focuses on a wide array of concepts, principles, and practices in tourism and is supplemented with numerous exhibits, examples, illustrations, and cases.

Divided into five parts, the book covers every aspect of the tourism trade. The first part is devoted to the concepts, history, motivation, and impacts of tourism. The second part discusses basic tourism services like passenger transport, hospitality, travel agency, tour operations, and the ancillary tourism sector. The third part throws light on the demand and supply components of the tourism business. In the fourth part, the economic and environmental impact of tourism is underlined. The last part is devoted to modern tourism business, with special emphasis on national and international tourism organizations, tourism marketing and research, e-tourism, and contemporary trends and practices.

Besides students, the book will be useful to practitioners like travel agents and tour operators also.

Dr Sampad Kumar Swain is Reader in Department of Tourism Studies, School of Management, Pondicherry University, Puducherry. He has a rich industry and teaching experience in the tourism industry. He has participated in a faculty development programme in IIM, Indore. Dr Swain is member of Board of Studies in Madurai Kamaraj University, Madurai; Avinashlingam University, Coimbatore; Lady Dock College, Madurai; and Pondicherry University, Puducherry; and a guide for students for IGNOU. He has published fifteen research papers in reputed journals, edited one book, and authored another book.

Dr Jitendra Mohan Mishra is Assistant Professor in the Department of Tourism Studies, School of Management, Pondicherry University, Puducherry. He has two years of industrial experience and more than five years of teaching and research experience. He has published research papers and is currently involved in an ecotourism research project.