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Analog Computation and Simulation

by Rajaraman V.
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Book cover type: Paperback
  • ISBN13: 9788120300118
  • Binding: Paperback
  • Subject: N/A
  • Publisher: PHI Learning Pvt Ltd
  • Publisher Imprint: PHI Learning Pvt Ltd
  • Publication Date:
  • Pages: 736
  • Original Price: INR 85.0
  • Language: English
  • Edition: 2nd Ed.
  • Item Weight: 970 grams
  • BISAC Subject(s): Software Development & Engineering / Systems Analysis & Design

This systematically organized text, now in its second edition, gives an in-depth analysis of the multidimensional aspects of strategic marketing. Comprising a harmonious blend of theoretical aspects and real-world applications, the book presents the framework that governs a firm's strategic decisions in the area of marketing.

Divided into five parts, the text attempts to provide an explanation and critical analysis of the core concepts that have driven the growth and development of the subject for decades. At the same time, emerging concepts that would shape the scope of the subject have also been highlighted.

The book is specifically written for the students who pursue academic and professional programmes in marketing, management and business studies.

KEY FEATURES

• Provides case studies in the context of Indian business at the end of each chapter to reinforce the understanding of the theory.

• Comprises glossary of terms in addition to chapter-end summary, exercises and references.

• Emphasizes self-study approach by explaining complex issues in a simple and student-friendly manner.

NEW TO THE SECOND EDITION

• Entirely revamped and updated to make the book an effective teaching and learning resource.

• New chapters on ‘Service Marketing Strategies’, ‘Global Marketing Strategies’ and ‘Internal Marketing: A Tool for Implementation’.

• Inclusion of several new sections throughout the text as per the latest development in the field.

TARGET AUDIENCE

• Marketing MBA

• (Specialisation–Marketing)

Musadiq A. Sahaf, Ph.D., is Professor of Strategic Marketing, Department of Management Studies, School of Business Studies, University of Kashmir, Srinagar. Earlier, he was Professor and Dean, Faculty of Business Administration, American University of Asia, Sharjah (UAE). He has also served University of Kashmir as Dean Academic Affairs, Director of The Business School and Dean of the Faculty of Commerce and Management Studies. He has 36 years of experience in teaching, research and management training. Dr. Sahaf has authored several books, articles and papers. Also, he has made numerous presentations to industry and academic groups and is consultant to several organizations.

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