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Marketing Management

by Amar Jyoti
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Current price ₹126.00
Original price ₹180.00
Original price ₹180.00
Original price ₹180.00
(-30%)
₹126.00
Current price ₹126.00

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Book cover type: Paperback
  • ISBN13: 9788190867597
  • Binding: Paperback
  • Subject: N/A
  • Publisher: GenNext Publication
  • Publisher Imprint: GenNext Publication
  • Publication Date:
  • Pages: 180
  • Original Price: INR 180.0
  • Language: English
  • Edition: N/A
  • Item Weight: 525 grams
  • BISAC Subject(s): N/A

This book gives emphasis on the latest trends and developments in marketing with stress on the significance of communication between marketing an all the other fields of the business. It introduces successful tactical market planning, and gives examples of market focused, original and customer-drive action. It focuses on customer relationship management, bran building, optional market channels, an international marketing. Topics included are customer satisfaction, strategic planning, consumer markets and behaviour, corn petition dealing, strategies and programmes and managing the sales force.

Amar Jyoti, with seven years of experience in business management, he is presently associated with IGNOU since January 2005 as research associate. He has published various articles in educational magazines and journals.

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