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Everyday Reading: Middlebrow Magazines and Book Publishing in Post-Independence India by Aakriti Mandhwani

Everyday Reading: Middlebrow Magazines and Book Publishing in Post-Independence India

by Aakriti Mandhwani
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Book cover type: Paperback
  • ISBN13: 9781625347909
  • Binding: Paperback
  • Subject: N/A
  • Publisher: University of Massachusetts Press
  • Publisher Imprint: University of Massachusetts Press
  • Publication Date:
  • Pages: 296
  • Original Price: USD 34.95
  • Language: English
  • Edition: N/A
  • Item Weight: 318 grams
  • BISAC Subject(s): Asian / Indic

Finalist for the 2025 SHARP Book History Book Prize

During the two difficult decades immediately following the 1947 Indian Independence, a new, commercially successful print culture emerged that articulated alternatives to dominant national narratives. Through what Aakriti Mandhwani defines as middlebrow magazines--like Delhi Press's Saritā--and the first paperbacks in Hindi--Hind Pocket Books--North Indian middle classes cultivated new reading practices that allowed them to reimagine what it meant to be a citizen. Rather than focusing on individual sacrifices and contributions to national growth, this new print culture promoted personal pleasure and other narratives that enabled readers to carve roles outside of official prescriptions of nationalism, austerity, and religion.

Utilizing a wealth of previously unexamined print culture materials, as well as paying careful attention to the production of commercial publishing companies and the reception of ordinary reading practices--particularly those of women--Everyday Reading offers fresh perspectives into book history, South Asian literary studies, and South Asian gender studies.

AAKRITI MANDHWANI is associate professor of English in the School of Humanities and Social Sciences at Shiv Nadar Institute of Eminence, India.

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