Name: Fundamentals Of Effective Communication
Brand: Atlantic Publishers & Distributors (P) Ltd
SKU: 9788126918829
Price: 297.0 INR
Availability: InStock

Fundamentals Of Effective Communication

by M.P. Sinha , Shravan Kumar , Harleen Kaur

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ISBN13: 9788126918829
Binding: Paperback
Subject: Business Management
Publisher: Atlantic Publishers & Distributors (P) Ltd
Publisher Imprint: Atlantic
Publication Date: August 20, 2014
Pages: 384
Original Price: INR 395.0
Language: English
Edition: N/A
Item Weight: 280 grams
BISAC Subject(s): Sociology / General

About The Book

Communication refers to the activity of conveying information through the exchange of thoughts, messages, or meaningful information. Effective communication takes place when a desired effect results from intentional or unintentional information sharing, which is interpreted between multiple entities and acted on in a desired way. This effect also ensures that the message is not distorted during the communication process. Effective communication should generate the desired effect and maintain the effect, with the potential to increase the effect of the message. Therefore, it serves the purpose for which it was planned or designed. Possible purposes might be to elicit change, generate action, create understanding, inform or communicate a certain idea or point of view. Since the last decade of the twentieth century, the world has witnessed a tremendous growth in telecommunication. Computer, Internet and website have transformed the world into a big house where every room is connected with intercom. The world has become busier and communication faster after the Second World War. International relations and high growth of world trade have contributed immensely to the fastness of communication. Professional communication is a special use of language which is plain, simple, matter-of-fact, precise and highly informative. Executives have to read and write a lot and discuss the new challenges almost daily with their subordinates. In all cases they use a language which is quite different from the language of everyday life and of literature. Developments in science and technology, trade and commerce have contributed to the growth of professional communication. The book has been written to cater to the needs of a wide cross-section of people including students of management and engineering, for effective communication and covers pertinent aspects like the sound system of English; the grammatical structure of English; building vocabulary; comprehension, including listening comprehension and close comprehension; writing skills, including précis and summary writing, letter and report writing; and speaking skills, like audience address, paper presentation, etc.

About The Author

Dr M.P. Sinha, a scholar of repute, was Professor and Head dept. of English, CSJM University, Kanpur from 1988 to 2002. His published books are: W.B. Yeats: His Poetry and Politics; Methods of Research in English; Modern Linguistics; Advanced Learner’s Grammar and Composition; A Companion to UGC NET; Jonathan Swift; Literary Criticism: Western and Indian; and Technical Writing and Oral Communication. Dr Shravan Kumar, Ph.D. in English, is working as an Assistant Professor in the Department of English, NIET, Greater Noida. He has actively participated and presented papers in 28 national and 10 international seminars and conferences. He has also chaired many paper reading sessions. He has been awarded for writing poems in Hindi from Suchana And Prasaran Mantralaya, Government of India. His published books are Technical Writing and Oral Communication, and Poetry for B.A. Part I. His 10 research papers have been published in journals of national and international repute. He has established ELT@I chapter as a co-ordinator, i.e. ELT@I NCR-Greater Noida Chapter. Harleen Kaur, Ph.D. in English, is an Assistant Professor in the Dept. of English at Raj Kumar Goel Institute of Technology for Women. She has eight years of teaching experience. She has presented 24 research papers in national and international seminars and seven of them have been published in national research journals and four in international journals. Her published book is Technical Writing and Oral Communication.

Table of Contents

Preface
1. Language/Communication in Context
2. The Sound System of English
3. The Grammatical Structure of English
4. Building Vocabulary
5. Comprehension: Listening Comprehension, Close Comprehension, General/Standard Comprehension
6. Writing Skill: Précis, Summary, Letter and Report
7. Speaking Skills: Audience Address, Paper Presentation

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