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Oxford Lectures On Poetry by A.C. Bradley

Oxford Lectures On Poetry

by A.C. Bradley
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Book cover type: Hardcover
  • ISBN13: 9788171563791
  • Binding: Hardcover
  • Subject: English Literature
  • Publisher: Atlantic Publishers & Distributors (P) Ltd
  • Publisher Imprint: Atlantic
  • Publication Date:
  • Pages: 332
  • Original Price: INR 895.0
  • Language: English
  • Edition: N/A
  • Item Weight: 450 grams
  • BISAC Subject(s): Poetry

Marketing management can be defined as a business discipline which is focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities. In the present times, globalization has led firms to market beyond the borders of their home country, making international marketing an integral part of a firm’s marketing strategy. Marketing managers have to be wide awake to the level, timing, and composition of customers’ demand. In part, this is because the role of a marketing manager can vary significantly, based on a business’s size, corporate culture, and industry context. In order to create an effective, cost-efficient marketing management strategy, the firms must possess a detailed and objective understanding of their own business as well as of the market in which they operate.

In marketing management, various types of tools from economics and competitive strategy are employed to analyze the industry context in which a firm operates. These include Porter’s five forces, analysis of strategic groups of competitors, and value chain analysis, among others. Depending on the industry, the regulatory context may also be important to examine in detail.

As an area of study, marketing management is very vast and includes many sub-fields, like consumer behaviour, customer orientation, marketing planning, marketing segmentation, pricing, branding, business promotion, supply and distribution of goods and services, etc.

The book covers all these areas of marketing management in simple language and lucid manner for easy understanding by the readers. Definitions and views of experts in the field have been given at appropriate places. Important questions from the examination point of view have been given at the end of each chapter to help the students prepare accordingly. The book will be useful for the students pursuing various courses on management where marketing management is an integral part.

Andrew Cecil Bradleywas born in 1851 in Cheltenham. He was the son of a clergyman and the younger brother of the philosopher F.H. Bradley. He received his education at Cheltenham College and at Balliol College, Oxford, where he became a fellow in 1874, lecturing in Philosophy and English. In 1882 Bradley became the first Professor of Literature and History at Liverpool, and later on Professor of English Language and Literature at Glasgow from 1890, and Professor of Poetry at Oxford from 1901 until 1906, when he retired from academic life.

  • Poetry for Poetry’s Sake
  • The Sublime
  • Hegel’s Theory of Tragedy
  • Wordsworth
  • Shelley’s View of Poetry
  • The Long Poem in the Age of Wordsworth
  • The Letters of Keats
  • The Rejection of Falstaff
  • Shakespeare’s Antony and Cleopatra
  • Shakespeare the Man
  • Shakespeare’s Theatre and Audience

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