MS-611 Rural Marketing

Name: MS-611 Rural Marketing
Brand: Gullybaba Publishing House Pvt Ltd
SKU: 9789355540065
Price: 1940.0 INR
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ISBN13: 9789355540065
Binding: Paperback
Subject: N/A
Publisher: Gullybaba Publishing House Pvt Ltd
Publisher Imprint: Gullybaba Publishing House Pvt Ltd
Publication Date: June 2, 2020
Pages: 178
Original Price: USD 17.99
Language: English
Edition: N/A
Item Weight: 214 grams
BISAC Subject(s): European / Spanish & Portuguese

About The Book

MS-611 Rural Marketing Block 1 - Rural Markets-An Overview Unit 1 - Rural Markets in India Unit 2 - Understanding Rural Environment Block 2 - Understanding the Rural Consumer Unit 1 - Differential Aspects of Buying Behaviour and Major Influences on Rural Buying Behaviour Unit 2 - Trends in Consumer Behaviour Unit 3 - Rural Marketing Research Block 3 - Product and Pricing Decisions for the Rural Markets Unit 1 - Product Development, Adoption Process and Modification Decisions Unit 2 - Pricing Decisions Block 4 - Managing the Promotion Unit 1 - Understanding Rural Media and Current Opportunities Unit 2 - Message Design and Development for Rural Markets Unit 3 - Rural Sales Promotion Effort Block 5 - Accessing Rural Markets Unit 1 - Physical Infrastructure and Dynamics of Distribution Unit 2 - Participants in the Rural Distribution Process Unit 3 - Physical Distribution Process Block 6 - Understanding Rural Merketing Process-Case Studies Unit 1 - Rural Communication: A Case Study of Philips Consumer Electronics Unit 2 - Mass Media and Social Advertising Unit 3 - Rural Distribution for the FMCG Sector - A Case Study of HLL Unit 4 - Rural Buying Behaviour: A Case Study of Consumer In Jammu Total-4, Solved-0, Unsolved-4 June (2020-2021) December (2019-2020)

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