Bayesian Statistics And Marketing

Name: Bayesian Statistics And Marketing
Brand: Wiley
SKU: 9781394219117
Price: 6532.0 INR
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ISBN13: 9781394219117
Binding: Hardcover
Subject: Mathematics and Statistics
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: January 1, 2024
Pages: 448
Original Price: USD 110.0
Language: English
Edition: N/A
Item Weight: 835 grams
BISAC Subject(s): Statistics and Probability & Statistics / Bayesian Analysis

About The Book

Fine-tune your marketing research with this cutting-edge statistical toolkit

Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging and important problems in marketing. Analyzing household and consumer data, predicting product performance, and custom-targeting campaigns are only a few of the areas in which Bayesian approaches promise revolutionary results. This book provides a comprehensive, accessible overview of this subject essential for any statistically informed marketing researcher or practitioner.

Economists and other social scientists will find a comprehensive treatment of many Bayesian methods that are central to the problems in social science more generally. This includes a practical approach to computationally challenging problems in random coefficient models, non-parametrics, and the problems of endogeneity.

Readers of the second edition of Bayesian Statistics and Marketing will also find:

Discussion of Bayesian methods in text analysis and Machine Learning
Updates throughout reflecting the latest research and applications
Discussion of modern statistical software, including an introduction to the R package bayesm, which implements all models incorporated here
Extensive case studies throughout to link theory and practice

Bayesian Statistics and Marketing is ideal for advanced students and researchers in marketing, business, and economics departments, as well as for any statistically savvy marketing practitioner.

About The Author

Peter Rossi is James Collins Distinguished University Professor of Marketing, Economics, and Statistics at the Anderson School of Management, UCLA, USA. He is the author of the popular R package, bayesm, and he has researched and published extensively on pricing and promotion, target marketing, and other related subjects.

Greg Allenby is Helen C. Kurtz Professor of Marketing as well as Professor of Statistics at the Fisher College of Business, Ohio State University, USA. He is a Fellow of the Informs Society for Marketing Science and the American Statistical Association, and he has published widely on the development and application of quantitative methods in marketing.

Sanjog Misra is Charles H. Kellstadt Professor of Marketing in the Booth School of Business, University of Chicago, USA. He has served as the co-editor of numerous high-impact journals, including Quantiative Marketing and Economics, and his research focuses on the use of machine learning and deep learning to study consumer and firm decisions.

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