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Praxisführung Für Zahnärzte by Andreas Frodl

Praxisführung Für Zahnärzte

by Andreas Frodl
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Book cover type: Paperback
  • ISBN13: 9783658110598
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 388
  • Original Price: GBP 54.99
  • Language: German
  • Edition: 2., Kompl. Uber
  • Item Weight: 645 grams
  • BISAC Subject(s): Administration

Das Buch ist ein Nachschlagewerk und praktischer Ratgeber für alle im Berufsleben oder in Ausbildung befindlichen Zahnärzte, die bereits Zahnarztpraxen leiten, darin arbeiten oder die Niederlassung planen. Die Zahnarztpraxis zählen betriebswirtschaftlich gesehen zu den sogenannten Kleinen und Mittleren Unternehmen (KMU) mit allen sich daraus ergebenden wirtschaftlichen Konsequenzen und Erfordernissen. Der Praxisinhaber ist als Unternehmer für den wirtschaftlichen Erfolg seines Betriebes verantwortlich und muss heutzutage mehr denn je betriebswirtschaftlich denken und handeln, obwohl er über diesen wichtigen Teil seiner zukünftigen Tätigkeit als angehender Zahnarzt während seines Studiums jedoch so gut wie gar nichts erfährt.

Zur wirtschaftlich erfolgreichen Führung einer Zahnarztpraxis bedarf es daher eines Managements in den wichtigen unternehmerischen Bereichen Planung, Finanzierung, Investition, Organisation, Kostenmanagement, Personalmanagement, Controlling, Qualitätsmanagement und Marketing, die in diesem Buch dargestellt werden. Aber auch andere Praxisangehörige finden in dem Kompendium Antworten auf zahlreiche betriebswirtschaftliche Fragestellungen des Praxisbetriebs. Ein Glossar, zahlreiche Beispiele, Tabellen und Abbildungen veranschaulichen die Aufgaben der Praxisführung.

Dipl.-Kfm. Dr. rer. pol. Andreas Frodl, Wirtschaftswissenschaftler, Autor zahlreicher betriebswirtschaftlicher Fachbücher im Gesundheitswesen, Führungsfunktionen in Verwaltung, Logistik, Organisation und Weiterbildung verschiedener öffentlicher Einrichtungen, langjähriger Lehrbeauftragter an der FH München und an der Hamburger FernHochschule, Mitglied der Prüfungskommission der Bundeswirtschaftsprüferkammer.

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