Name: The Indian Media Economy (2 Vols. Set)
Brand: Oxford UP
SKU: 9780199482658
Price: 1747.0 INR
Availability: InStock

The Indian Media Economy (2 Vols. Set)

by Athique; Parthasarathi; Srinivas (Eds)

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ISBN13: 9780199482658
Binding: Paperback
Subject: Music, Theatre & Films
Publisher: Oxford UP
Publisher Imprint: Oxford UP
Publication Date: August 12, 2017
Pages: 584
Original Price: INR 2495.0
Language: English
Edition: N/A
Item Weight: 1000 grams
BISAC Subject(s): Industries / General

About The Book

About the Book Volume 1: Industrial Dynamics and Cultural Adaptation illustrates the distinctive industrial dynamics of India's media economy, tracking the deeply embedded cultural, political, and economic forces that determine its everyday operation. The selection of essays serves to demonstrate the unique patterns of development and the complex field of exchanges that have constituted India's media economy.

Volume 2: Market Dynamics and Social Transactions provides a comprehensive analysis of the interlocking markets that constitute the media economy, focusing upon its particular commodity forms, labour conditions, and spaces of consumption. Taking account of a rich set of case studies, this volume argues for the necessary consideration of multiple and interdependent markets in explicating our everyday encounters with media.

About The Author

Adrian Athique, Associate Professor, Cultural Studies, Institute for Advanced Studies in the Humanities, University of Queensland, Vibodh Parthasarathi, Associate Professor, Centre for Culture Media & Governance, Jamia Millia Islamia University, SV Srinivas, Professor, School of Liberal Studies, Azim Premji University

Adrian Athique is associate professor in cultural studies at the Institute for Advanced Studies in the Humanities, The University of Queensland, Brisbane, Australia.

Vibodh Parthasarathi is associate professor at the Centre for Culture, Media and Governance, Jamia Millia Islamia, New Delhi, India.

S.V. Srinivas is professor at the School of Liberal Studies, Azim Premji University, Bengaluru, India.

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