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The Indian Media Economy (2 Vols. Set)

The Indian Media Economy (2 Vols. Set)

by Athique; Parthasarathi; Srinivas (Eds)
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Rs. 2,495.00
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Rs. 1,747.00
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Rs. 1,747.00

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Book cover type: Paperback
  • ISBN13: 9780199482658
  • Binding: Paperback
  • Subject: Music, Theatre & Films
  • Publisher: Oxford UP
  • Publisher Imprint: Oxford UP
  • Publication Date:
  • Pages: 584
  • Original Price: 2495.0 INR
  • Language: English
  • Edition: N/A
  • Item Weight: 1000 grams

About the Book Volume 1: <em>Industrial Dynamics and Cultural Adaptation</em> illustrates the distinctive industrial dynamics of India's media economy, tracking the deeply embedded cultural, political, and economic forces that determine its everyday operation. The selection of essays serves to demonstrate the unique patterns of development and the complex field of exchanges that have constituted India's media economy. <p/>Volume 2: Market Dynamics and Social Transactions provides a comprehensive analysis of the interlocking markets that constitute the media economy, focusing upon its particular commodity forms, labour conditions, and spaces of consumption. Taking account of a rich set of case studies, this volume argues for the necessary consideration of multiple and interdependent markets in explicating our everyday encounters with media.<br>