Oxford Very Short Introductions (VSI)

• Author(s): Robert Jones • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Marketing - GeneralBranding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Co...

• Author(s): Paul Westhead And Mike Wright • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: EntrepreneurshipThere has been an explosion of interest in entrepreneurs in the popular media, as well as in ...

• Author(s): Fitzhugh • Publisher: Oxford UP • Publisher Imprint: Oxford UP • BISAC: Sales & Selling - GeneralVery Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the...

• Author(s): Christopher S. Browning • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Security (National & International)The subject of international security is never out of the headlines. The sub...

• Author(s): Winston Fletcher • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Advertising & PromotionAdvertising is riddled with myths and misunderstandings. It is believed to be both immensely po...

• Author(s): John Hendry • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Management - GeneralAbout the Book Leading management scholar, John Hendry provides a lively introduction to the nature and pra...

• Author(s): Jeremy Moon • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Business EthicsCorporate social responsibility has been defined as 'the responsibility of enterprises for their impacts on soci...

• Author(s): Andrew Davies • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Project ManagementAbout the Book What is a project? How are projects organized to deal with a complex, rapidly changing, and ...

• Author(s): Mary Jo Hatch • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Organizational BehaviorOrganizations are everywhere. We meet them on every street corner in the form of families and shops, s...

• Author(s): Christopher Nobes • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Accounting - GeneralAlmost everyone will have some connection to accounting - in business, through self-employment, perso...