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Estetyka reklamy by Friedrich Hildebrand Homburger

Estetyka reklamy

by Friedrich Hildebrand Homburger
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Book cover type: Paperback
  • ISBN13: 9786209627354
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wydawnictwo Nasza Wiedza
  • Publisher Imprint: Wydawnictwo Nasza Wiedza
  • Publication Date:
  • Pages: 52
  • Original Price: GBP 38.19
  • Language: Polish
  • Edition: N/A
  • Item Weight: 82 grams
  • BISAC Subject(s): General

Od setek lat, kiedy to na targowiskach Babilonu reklamowano się za pomocą wyrytych w kamiennych tablicach pism klinowych, reklama coraz bardziej zakorzeniala się w naszym spoleczeństwie. Wraz z zalewem produkt�w w dzisiejszych czasach, kt�ry rozpocząl się już w epoce rewolucji przemyslowej, ta "penetracja codzienności" osiąga szczyt w postaci akceptacji w konsensusie spolecznym. Postawy krytyczne wobec systemu, takie jak w powieści Aldousa Huxleya "Nowy wspanialy świat", coraz częściej pojawiają się w literaturze i giną w og�lnej euforii konsument�w. I chociaż tylko w Niemczech średnio 3000 komunikat�w reklamowych dziennie dociera do konsument�w, ich apetyt wydaje się nie byc jeszcze zaspokojony. Jedno jest pewne: obecna wszechobecnośc reklamy nie bylaby możliwa bez pozytywnego nastawienia ludzi do niej. Ale skąd się ono bierze?

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