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L'estetica della pubblicità by Friedrich Hildebrand Homburger

L'estetica della pubblicità

by Friedrich Hildebrand Homburger
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Book cover type: Paperback
  • ISBN13: 9786209629914
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 52
  • Original Price: GBP 38.19
  • Language: Italian
  • Edition: N/A
  • Item Weight: 82 grams
  • BISAC Subject(s): General

Da quando, centinaia di anni fa, nei mercati di Babilonia si cercava di attirare la clientela con scritte cuneiformi incise su tavolette di pietra, la pubblicit� si � affermata sempre pi� nella nostra societ�. Con l'attuale sovrabbondanza di prodotti, iniziata gi� ai tempi della rivoluzione industriale, questa "penetrazione nella vita quotidiana" culmina inoltre in un'accettazione nel consenso sociale. Gli atteggiamenti critici nei confronti del sistema, come quelli descritti da Aldous Huxley nel suo Brave New World, sono sempre pi� presenti nella letteratura e finiscono cos� per perdersi nell'euforia generale dei consumatori. E anche se solo in Germania i consumatori sono esposti in media a 3000 messaggi pubblicitari al giorno, la loro fame non sembra ancora essere stata saziata. Una cosa � certa: l'attuale onnipresenza della pubblicit� non sarebbe possibile senza un atteggiamento positivo da parte delle persone nei suoi confronti. Ma da dove deriva questo atteggiamento?

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