No Longer Convincing: The art of speaking the right words Ethos - Pathos - Logos

Name: No Longer Convincing: The art of speaking the right words Ethos - Pathos - Logos
Brand: Independently Published
SKU: 9798197100092
Price: 1181.0 INR
Availability: InStock

by Richard Bertrand

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ISBN13: 9798197100092
Binding: Paperback
Subject: N/A
Publisher: Independently Published
Publisher Imprint: Independently Published
Publication Date: May 15, 2026
Pages: 112
Original Price: GBP 10.45
Language: English
Edition: N/A
Item Weight: 159 grams
BISAC Subject(s): General

About The Book

Why do some words instantly resonate, connect, and persuade... while others fail-even when they are right?

For centuries, the principles of Ethos, Pathos, and Logos (first identified by Aristote) have shaped the art of communication. Yet today, they are often misunderstood, reduced to manipulation techniques or superficial persuasion tactics.

This book offers a radically different perspective.

No Longer Convincing is not about forcing agreement. It is about understanding why persuasion often fails and how a more balanced, authentic form of communication can transform the way we speak and are heard.

Richard BERTRAND explores the three essential forces behind every powerful message:

Ethos - the silent credibility that earns trust
Pathos - the emotional connection that creates resonance
Logos - the clarity of thought that brings understanding

But the real insight goes further: none of these forces works alone. True impact comes from their balance.

Through clear, structured, and deeply human analysis, this book reveals:

why logical arguments are often not enough
why emotions can unite or divide
why credibility cannot be faked
and how timing and context shape every conversation

From family relationships to social interactions, from public discourse to intimate conversations, you will learn how to adjust your words without losing your authenticith, how to be heard without imposing, and how to create meaningful understanding instead of resistance.

This is not a book of tricks.

It is a framework for thinking, speaking, and connecting differently.

Because in the end, you never truly convince anyone.

You simply create the conditions for them to convince themselves.

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