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Beyond the Frame: The Psychology of Visual Impact and Composition by Ranjan Bhattacharya, Ranjan Bhattacharya

Beyond the Frame: The Psychology of Visual Impact and Composition

by Ranjan Bhattacharya , Ranjan Bhattacharya
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Book cover type: Paperback
  • ISBN13: 9798268736953
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Publication Date:
  • Pages: 406
  • Original Price: GBP 60.13
  • Language: English
  • Edition: N/A
  • Item Weight: 749 grams
  • BISAC Subject(s): Subjects & Themes / Fashion

For 24 years, celebrated photographer Ranjan Bhattacharya has navigated the chaotic intersection of high-stakes advertising, demanding fashion shoots, and complex branding campaigns. Now, in Beyond the Frame, he reveals the subtle science of visual impact-the core psychological principles that determine why some images are instantly forgotten while others define a generation.

This is not a manual for beginners. It is a definitive guide for intermediate and advanced photographers, visual artists, and communication professionals who want to elevate their work from "pretty" to "profound."

Inside, you will master:

  • The use of Gestalt Principles to control the viewer's attention and reduce "Cognitive Load."

  • Harnessing the Psychology of Light and Shadow to evoke specific emotions and create lasting memories.

  • Employing Mirror Neurons and Oculesics to trigger instant viewer empathy in portraiture.

  • How to break compositional rules intentionally (Chapter 8) and translate complex Client Briefs into compelling visual Narratives.

  • Real-world case studies from commercial, fashion, and conceptual photography to guide your strategy.

Cover photograph by Ranjan Bhattacharya, featuring model Shreechandra Mukherjee (SreeJee) with makeup by Nanda Majumder.

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