Name: Instagram: Visual Social Media Cultures
Brand: Polity Press
SKU: 9781509534395
Price: 2300.0 INR
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Instagram: Visual Social Media Cultures

by Tama Leaver

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ISBN13: 9781509534395
Binding: Paperback
Subject: N/A
Publisher: Polity Press
Publisher Imprint: Polity Press
Publication Date: February 10, 2020
Pages: 256
Original Price: GBP 18.99
Language: English
Edition: N/A
Item Weight: 386 grams
BISAC Subject(s): Techniques / Equipment and Media Studies

About The Book

Instagram is at the heart of global digital culture, having made selfies, filters and square frames an inescapable part of everyday life since it was launched in 2010.

In the first book-length examination of Instagram, Tama Leaver, Tim Highfield and Crystal Abidin trace how this quintessential mobile photography app has developed as a platform and a culture. They consider aspects such as the new visual social media aesthetics, the rise of Influencers and new visual economies, and the complex politics of the platform as well as examining how Instagram's users change their use of the platform over time and respond to evolving features. The book highlights the different ways Instagram is used by subcultural groups around the world, and how museums, restaurants and public spaces are striving to be 'Insta-worthy'. Far from just capturing milestones and moments, the authors argue that Instagram has altered the ways people communicate and share, while also creating new approaches to marketing, advertising, politics and the design of spaces and venues.

Rich with grounded examples from across the world, from birth pictures to selfies at funerals, Instagram is essential reading for students and scholars of media and communication.

About The Author

Tama Leaver is Associate Professor of Internet Studies at Curtin University.

Tim Highfield is Assistant Professor of New Media at the University of Amsterdam.

Crystal Abidin is Associate Professor of Internet Studies, Principal Research Fellow, and ARC DECRA Fellow at Curtin University. She leads the Social Media Pop Cultures Programme in the Centre for Culture and Technology (CCAT), and is the founder of the TikTok Cultures Research Network.

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