Marketing Básico para Fotógrafos: Um guia prático sem enrolação para você iniciar (ou reposicionar) seu marketing na fotografia
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"Marketing Básico para Fotógrafos" chega como a primeira publicação de marketing na fotografia brasileira. Escrito por Leo Saldanha, jornalista e empresário que atua faz 20 anos nesse fascinante mercado. Saldanha é o responsável pelos conteúdos da FHOX, principal canal de notícias de fotografia do Brasil e um grande pesquisador das tendências do mundo da imagem. Ele também comanda desde 2017 a Escola de Negócios FHOX, uma iniciativa educacional de reposicionamento e orientação de marketing na fotografia. Esse livro mostra a importância do marketing para todos os negócios de fotografia. Sobretudo em tempos de super concorrência e banalização da fotografia como negócio.Saiba mais sobre as iniciativas da ENF aqui: enfbyleosaldanha.com - @leops e enfbyleosaldanha.comO marketing cada vez mais humano, sensível e ligado ao território da confiança. Os fotógrafos e negócios de fotografia trabalham com emoção e esquecem que antes de fazer o marketing digital devem formatar a essência do negócio. Por que você faz o que faz? E o mais importante: o que é afinal o marketing e como devo me ater aos cuidados quanto ao composto do marketing na fotografia. Não só dos 4 P s (Produto, Ponto, Preço e Promoção), mas também a base fundamental que vem antes disso. Algo que envolve segmentação, alvo e posicionamento. Com tantos anos de mercado, e acompanhando de perto a nova dinâmica do mercado, está claro para mim que os melhores do ramo são aqueles com posicionamento e propósito definido. Ainda mais nessa fase pós-pandemia que se aproxima. Esse livro é para fazer valer a importância da visão de marketing na fotografia. E sobretudo para incutir de uma vez por todas na cabeça de quem atua ou quer atuar na fotografia: que você já faz marketing mesmo que não queira. Então que tal tomar controle disso?
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