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Pricing Photography: The Complete Guide to Assignment and Stock Prices

by Michal Heron
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Book cover type: Paperback
  • ISBN13: 9781581158885
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Allworth
  • Publisher Imprint: Allworth
  • Publication Date:
  • Pages: 160
  • Original Price: USD 29.95
  • Language: English
  • Edition: N/A
  • Item Weight: 613 grams
  • BISAC Subject(s): Business Aspects, Business Aspects, and Careers / Job Hunting

Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer's bookshelf.

Heron, Michal: - Michal Heron has been a freelance photographer for more than thirty years. She currently works on assignment for a variety of publishing and corporate clients as well as stock photo agencies. She lives in New York City.

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