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Campaigns and Elections: Contemporary Case Studies by Michael Bailey, Ronald A. Faucheux, Paul S. Herrnson

Campaigns and Elections: Contemporary Case Studies

by Michael Bailey , Ronald A. Faucheux , Paul S. Herrnson
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Book cover type: Paperback
  • ISBN13: 9781568024950
  • Binding: Paperback
  • Subject: N/A
  • Publisher: CQ Press
  • Publisher Imprint: CQ Press
  • Publication Date:
  • Pages: 206
  • Original Price: USD 90.0
  • Language: English
  • Edition: N/A
  • Item Weight: 304 grams
  • BISAC Subject(s): Political Process / Campaigns & Elections

This unique reader examines a broad sample of campaigns and gives students a real flavor of campaign politics by including some of the most interesting, colorful, and surprising races. Combining on-the-ground accounts with links to scholarship, the nineteen case studies drawn from Campaigns and Elections magazine take students behind the scenes to unveil the strategies, techniques, and personalities that drive contemporary campaigns. National, state, and local races receive attention, as do state and local referenda.

In their introduction, the editors--a distinguished group of scholars and experts on campaign management--provide helpful background information about the cases. They look at the major influences on and general trends in contemporary electoral politics, including issues, parties, campaign finance, incumbency, and initiative voting. Understanding these factors will help students recognize how each case fits into a broader whole even as that case reflects a uniqueness that makes political campaigns so fascinating.

The cases are illustrated with photos, clips from print and television campaign ads, excerpts from campaign literature, and various tables and scoreboards with polling and election return data.

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