Cómo se forma la opinión pública: Psicología, propaganda y relaciones públicas

Name: Cómo se forma la opinión pública: Psicología, propaganda y relaciones públicas
Brand: Independently Published
SKU: 9798241521217
Price: 1464.0 INR
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by G. S. a. , Edward Bernays

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ISBN13: 9798241521217
Binding: Paperback
Subject: N/A
Publisher: Independently Published
Publisher Imprint: Independently Published
Publication Date: May 8, 2026
Pages: 174
Original Price: GBP 12.99
Language: Spanish
Edition: N/A
Item Weight: 209 grams
BISAC Subject(s): American Government / General

About The Book

C�mo se transforman las ideas en consenso?
Por qu� algunas narrativas adquieren fuerza social mientras otras desaparecen?
Y cu�l es el papel de la comunicaci�n, la psicolog�a y las relaciones p�blicas en este proceso?

Publicado en 1923, C�mo se forma la opini�n p�blica, de Edward Bernays, es una obra fundamental para comprender c�mo se construye la opini�n p�blica en las sociedades modernas. Considerado el libro fundador de las relaciones p�blicas, revela los mecanismos mediante los cuales sentimientos difusos, creencias y percepciones colectivas se organizan hasta convertirse en opiniones ampliamente aceptadas.

Bernays parte de una constataci�n simple, pero profunda: en un mundo complejo y saturado de informaci�n, las personas no forman sus opiniones bas�ndose solo en hechos aislados. Recurre a s�mbolos, narrativas, l�deres de opini�n y referencias culturales. Este libro muestra c�mo estos elementos act�an conjuntamente en la formaci�n del pensamiento colectivo.

A lo largo de la obra, el autor explora la psicolog�a social aplicada a la comunicaci�n p�blica, explicando c�mo instituciones, empresas, gobiernos y movimientos sociales dialogan con el p�blico a trav�s de estrategias indirectas, informativas y narrativas. M�s que la publicidad directa, Bernays subraya la importancia de la credibilidad, la mediaci�n y el contexto social en la aceptaci�n de las ideas.

M�s que un manual t�cnico, C�mo se forma la opini�n p�blica es un retrato hist�rico del nacimiento de la comunicaci�n moderna. Sus conceptos ayudan al lector a comprender desde las campa�as institucionales y las relaciones con la prensa hasta la construcci�n de reputaciones, causas p�blicas y debates sociales -temas que siguen siendo extremadamente actuales.

Qu� aprender�s leyendo este libro:

C�mo se forma la opini�n p�blica en las sociedades de masas

El papel de la psicolog�a social en la comunicaci�n

C�mo las narrativas y los s�mbolos influyen en las percepciones colectivas

El origen y los fundamentos de las relaciones p�blicas modernas

Por qu� la credibilidad y la autoridad son centrales en la aceptaci�n de las ideas

C�mo interpretar mejor el discurso p�blico, los medios y el debate social

Lectura esencial para estudiantes, profesionales y lectores interesados en comunicaci�n, relaciones p�blicas, marketing, periodismo, sociolog�a e historia, este cl�sico de Edward Bernays sigue siendo relevante casi un siglo despu�s de su publicaci�n.

Comprender c�mo se forma la opini�n p�blica significa comprender c�mo piensa la sociedad.
Este libro ofrece exactamente esa clave.

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