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Das Tv-Duell in Baden-Württemberg 2011: Inhalte, Wahrnehmungen Und Wirkungen by Marko Bachl, Frank Brettschneider, Simon Ottler

Das Tv-Duell in Baden-Württemberg 2011: Inhalte, Wahrnehmungen Und Wirkungen

by Marko Bachl , Frank Brettschneider , Simon Ottler
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Book cover type: Paperback
  • ISBN13: 9783658007911
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer vs
  • Publisher Imprint: Springer vs
  • Publication Date:
  • Pages: 244
  • Original Price: USD 59.99
  • Language: German
  • Edition: 2013
  • Item Weight: 318 grams
  • BISAC Subject(s): Political Process / Campaigns & Elections

TV-Debatten geh�ren zu den wichtigsten Ereignissen in modernen Medienwahlk�mpfen. Nicht nur vor Bundestagswahlen, auch vor Landtagswahlen haben sich TV-Duelle zwischen den Spitzenkandidaten etabliert und erreichen zahlreiche W�hlerinnen und W�hler. W�hrend TV-Duelle vor Bundestagswahlen h�ufig untersucht werden, existieren bislang keine umfassenden Analysen von TV-Duellen vor Landtagswahlen. Der vorliegende Band schlie t diese Forschungsl�cke am Beispiel der Landtagswahl 2011 in Baden-W�rttemberg. Das TV-Duell zwischen Stefan Mappus (CDU) und Nils Schmid (SPD) vor dieser Landtagswahl wurde mit Spannung erwartet, denn sowohl "Stuttgart 21" als auch die Folgen der Reaktorkatastrophe in Japan haben dem Wahlkampf eine besondere Dynamik verliehen. Die Inhalte, Wahrnehmungen und Wirkungen des TV-Duells werden mittels zahlreicher Methoden systematisch erfasst: Befragungen, Inhaltsanalysen, Experten-Interviews und Real-Time-Response-Messungen.

Marko Bachl ist Wissenschaftlicher Mitarbeiter an der Universität Hohenheim.

Frank Brettschneider ist Professor für Kommunikationswissenschaft an der Universität Hohenheim.

Simon Ottler ist Professor für Betriebswirtschaftslehre an der Dualen Hochschule Baden-Württemberg Ravensburg.

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