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Narrativas Do Poder: A Ciência e a Estratégia do Marketing Político Moderno by Mauro Leray

Narrativas Do Poder: A Ciência e a Estratégia do Marketing Político Moderno

by Mauro Leray
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Book cover type: Paperback
  • ISBN13: 9798242094642
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Publication Date:
  • Pages: 228
  • Original Price: GBP 32.67
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 309 grams
  • BISAC Subject(s): Political Process / Campaigns & Elections

A pol�tica deixou de ser o terreno do amadorismo. Em tempos de polariza��o extrema, algoritmos preditivos e guerras de narrativa, a intui��o n�o ganha mais elei��es - a ci�ncia sim.

Em "NARRATIVAS DO PODER: A Ci�ncia e a Estrat�gia do Marketing Pol�tico Moderno", o estrategista, psicanalista, administrador e Dr. h. c. em marketing, Mauro Leray entrega o tratado definitivo sobre a conquista, manuten��o e expans�o da lideran�a na era digital. Longe de ser apenas mais um manual te�rico, esta obra � um comp�ndio t�tico que funde a profundidade da Psican�lise, o rigor da Gest�o por Processos e a velocidade do Marketing Digital para criar o que o autor denomina de "Engenharia de Consenso".

Baseado em d�cadas de experi�ncia pr�tica e acad�mica no Marketing Pol�tico, Leray disseca a anatomia do poder em tr�s atos fundamentais:

  1. A Constru��o do Mito: Aprenda a forjar o "Pilar de Sustenta��o" �tico e a aplicar o "Branding Arquet�pico" para transformar candidatos comuns em marcas pol�ticas indestrut�veis.

  2. A Guerra de Posi��o: Domine os protocolos de sobreviv�ncia na Gest�o de Crises e descubra como operar a contraguerrilha digital para neutralizar fake news e campanhas de desinforma��o com precis�o cir�rgica.

  3. A Governan�a Perp�tua: Entenda como transformar a vit�ria nas urnas em legado hist�rico, utilizando o CRM Pol�tico para criar um mandato de relacionamento permanente e garantir a sucess�o estrat�gica.

O que voc� vai aprender:

  • Deontologia do Consultor: A m�xima de que "dinheiro n�o possui ideologia" e como o distanciamento anal�tico � a chave para a efic�cia profissional.

  • O QG de Alta Performance: A arquitetura organizacional para transformar uma campanha ca�tica em uma m�quina de votos cient�fica.

  • Storytelling de Combate: Como narrar a jornada do her�i em tempo real e vacinar o eleitorado contra ataques advers�rios.

  • Log�stica de Guerrilha: A integra��o milim�trica entre o Big Data do QG e a opera��o de rua.

Com refer�ncias que v�o de cl�ssicos como Philip Kotler e Jennifer Lees-Marshment a especialistas t�ticos como Abel Lumer e Rodrigo Mendes Ribeiro, este livro � leitura obrigat�ria para consultores pol�ticos, candidatos, assessores de imprensa, gestores p�blicos e estudantes que desejam compreender - e dominar - as engrenagens invis�veis que movem a democracia moderna.

N�o jogue dados com o seu futuro pol�tico. Aplique a ci�ncia. Engenhe o consenso. Ven�a.

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