Political Branding in Ghana: Designing and Delivering the Political Brand Promise

Name: Political Branding in Ghana: Designing and Delivering the Political Brand Promise
Brand: Palgrave MacMillan
SKU: 9783032153012
Price: 3092.0 INR
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by Joyce Manyo

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ISBN13: 9783032153012
Binding: Hardcover
Subject: N/A
Publisher: Palgrave MacMillan
Publisher Imprint: Palgrave MacMillan
Publication Date: April 24, 2026
Pages: 157
Original Price: EUR 43.59
Language: English
Edition: N/A
Item Weight: 280 grams
BISAC Subject(s): World / African

About The Book

This is a pioneer book on political branding in Ghana hence, explores political branding from a developing democratic context. It discusses how political branding principles have been adapted to suit the unique context of Ghana and how political branding in Ghana connects with similar practices in developed countries to show that political branding is valuable in both advanced and developing democracies. The book argues that political branding is a continuous management activity therefore, does not end when elections are won. So, in government key branding techniques need to be applied to keep the political brand relevant to the political market. It therefore provides a novel theoretical model that offers data-led understanding of designing and delivering the political brand promise as a pre-and -post election political branding tool to offer deep insight into political branding beyond elections.

About The Author

Joyce Manyo holds a PhD in Political Marketing from the University of Auckland, New Zealand. She is a lecturer at the University of Media, Arts and Communication in Accra, Ghana. She is a cross-disciplinary academic with peer-reviewed publications on political branding in Ghana and the UK.

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