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Serious Money: Fundraising and Contributing in Presidential Nomination Campaigns by Clifford W. Brown, Clyde Wilcox, Lynda W. Powell

Serious Money: Fundraising and Contributing in Presidential Nomination Campaigns

by Clifford W. Brown , Clyde Wilcox , Lynda W. Powell
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Book cover type: Paperback
  • ISBN13: 9780521497800
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Cambridge University Press
  • Publisher Imprint: Cambridge University Press
  • Publication Date:
  • Pages: 200
  • Original Price: GBP 34.0
  • Language: English
  • Edition: N/A
  • Item Weight: 277 grams
  • BISAC Subject(s): Political Process / General

Serious Money offers detailed analysis of the relationship between fundraising methods and contributing decisions in presidential nomination campaigns. Brown, Powell, and Wilcox explore the fundamental differences between direct mail solicitation and personal-solicitation networks, and how candidate resources dictate the use of unique methods of solicitation. The research is based largely on newly conducted surveys of campaign contributors, a panel study of contributors and interviews with campaign fundraising professionals.

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