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The Battle for Congress: Consultants, Candidates, and Voters

by James A. Thurber
Save 17% Save 17%
Current price ₹2,713.00
Original price ₹3,256.00
Original price ₹3,256.00
Original price ₹3,256.00
(-17%)
₹2,713.00
Current price ₹2,713.00

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Book cover type: Paperback
  • ISBN13: 9780815784630
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Brookings Institution Press
  • Publisher Imprint: Brookings Institution Press
  • Publication Date:
  • Pages: 274
  • Original Price: GBP 20.99
  • Language: English
  • Edition: N/A
  • Item Weight: 368 grams
  • BISAC Subject(s): American Government / Legislative Branch

This volume provides an in-depth examination of six political campaigns waged during competitive 1998 races for the U.S. House of Representatives. The case studies evaluate the professional political consultants who managed each campaign, their interaction with the candidates, and the impact of the campaigns on voters. Relying on unparalleled access to both the consultants involved and the candidates themselves, the contributors explore the electoral setting and context of the congressional districts, the strategy, theme, and message of each campaign, the consultants' decisionmaking, fund-raising, and spending, and any outside forces that entered into the races. The book features new data on tracking, polls, and television advertising budgets.

"James A. Thurber is director of the Center for Congressional and Presidential Studies and professor of government at American University."

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