The Politics of Common Sense: How Social Movements Use Public Discourse to Change Politics and Win Acceptance

Name: The Politics of Common Sense: How Social Movements Use Public Discourse to Change Politics and Win Acceptance
Brand: OUP Us
SKU: 9780190203993
Price: 5748.0 INR
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by Deva R. Woodly

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ISBN13: 9780190203993
Binding: Paperback
Subject: N/A
Publisher: OUP Us
Publisher Imprint: OUP Us
Publication Date: June 1, 2015
Pages: 272
Original Price: USD 55.0
Language: English
Edition: N/A
Item Weight: 363 grams
BISAC Subject(s): Public Policy / Communication Policy

About The Book

The way that movements communicate with the general public matters for their chances of lasting success. Deva Woodly argues that the potential for movement-led political change is significantly rooted in mainstream democratic discourse and specifically in the political acceptance of new issues by news media, the general public, and elected officials. This is true to some extent for any group wishing to alter status quo distributions of rights and/or resources, but is especially important for grassroots challengers who do not already have a place of legitimated influence in the polity. By examining the talk of two contemporary movements, the living wage and marriage equality, during the critical decade after their emergence between 1994-2004, Woodly shows that while the living wage movement experienced over 120 policy victories and the marriage equality movement suffered many policy defeats, the overall impact that marriage equality had on changing American politics was much greater than that of the living wage because of its deliberate effort to change mainstream political discourse, and thus, the public understanding of the politics surrounding the issue.

About The Author

Deva R. Woodly is Assistant Professor of Political Science, The New School

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The Politics of Common Sense: How Social Movements Use Public Discourse to Change Politics and Win Acceptance

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