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Unconventional, Partisan, and Polarizing Rhetoric: How the 2016 Election Shaped the Way Candidates Strategize, Engage, and Communicate

by Jeanine E. Kraybill , Donna R. Hoffman , Christopher W. Larimer
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₹12,854.00
Original price ₹12,854.00
Original price ₹12,854.00
₹12,854.00
Current price ₹12,854.00

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Book cover type: Hardcover
  • ISBN13: 9781498554138
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Lexington Books
  • Publisher Imprint: Lexington Books
  • Publication Date:
  • Pages: 238
  • Original Price: USD 123.0
  • Language: English
  • Edition: N/A
  • Item Weight: 590 grams
  • BISAC Subject(s): Political Process / Campaigns & Elections

This work examines how political rhetoric and communication shaped the contours, characteristics, and outcomes of the 2016 presidential election. The contributors demonstrate that voters were primed for an outsider candidate and how various rhetorical and communication strategies ultimately influenced the outcome of the election.

Jeanine E. Kraybill is assistant professor of political science at California State University, Bakersfield.

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