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Public Relations: Strategies and Tactics

Public Relations: Strategies and Tactics

by Dennis L. Wilcox
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Rs. 7,128.00
Rs. 7,128.00 - Rs. 7,128.00
Rs. 7,128.00
Rs. 4,990.00
Rs. 4,990.00 - Rs. 4,990.00
Rs. 4,990.00

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Book cover type: Hardcover
  • ISBN13: 9780321015471
  • Binding: Hardcover
  • Subject: Politics and Current Affairs
  • Publisher: Pearson
  • Publisher Imprint: Longman
  • Publication Date:
  • Pages: 608
  • Original Price: 80.63 USD
  • Language: English
  • Edition: N/A
  • Item Weight: 1500 grams

About the Book Presents an overview of public relations principles, concepts and methods, and up-to-date case studies. Topics covered include ethics and professionalism, international public relations, the environment, crisis management and diversity in the workplace.