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Public Relations: Strategies and Tactics

by Dennis L. Wilcox , Philip H. Ault , Warren K. Agee
Save 81% Save 81%
Current price ₹1,245.00
Original price ₹6,551.00
Original price ₹6,551.00
Original price ₹6,551.00
(-81%)
₹1,245.00
Current price ₹1,245.00

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Book cover type: Hardcover
  • ISBN13: 9780673993090
  • Binding: Hardcover
  • Subject: Politics and Current Affairs
  • Publisher: Harper Collins
  • Publisher Imprint: Harper Col
  • Publication Date:
  • Pages: 732
  • Original Price: USD 71.75
  • Language: English
  • Edition: N/A
  • Item Weight: 500 grams
  • BISAC Subject(s): N/A

A comprehensive overview of public relations principles, concepts, and methods is presented in this introductory text. Case studies featured include the GM-MBC exploding gas tank controversy, the political battle over NAFTA, and the debate over Clinton's health care plan. This text also includes the issues of ethics and professionalism, diversity in the workplace, international public relations, the environment, crisis management, new technologies, and the relationship between public relations and integrated marketing communities. In addition, specialized areas of public relations - government, education, corporations, membership groups, travel, social and cultural agencies, and sports and entertainment - are highlighted in individual chapters.

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