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Marketing Libraries in a Web 2.0 World

by Dinesh Gupta , Réjean Savard
Save 35% Save 35%
Current price ₹9,347.00
Original price ₹14,379.00
Original price ₹14,379.00
Original price ₹14,379.00
(-35%)
₹9,347.00
Current price ₹9,347.00

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Book cover type: Hardcover
  • ISBN13: 9783110263312
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: K.G. Saur Verlag
  • Publisher Imprint: K.G. Saur Verlag
  • Publication Date:
  • Pages: 175
  • Original Price: EUR 129.95
  • Language: English
  • Edition: N/A
  • Item Weight: 409 grams
  • BISAC Subject(s): Library & Information Science / General

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

Réjean Savard, Université de Montréal, Quebec, Canada and Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, India

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