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Nutzerbezogene Marktforschung Für Bibliotheken: Eine Praxiseinführung by Doreen Siegfried, Sebastian Johannes Nix

Nutzerbezogene Marktforschung Für Bibliotheken: Eine Praxiseinführung

by Doreen Siegfried , Sebastian Johannes Nix
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Book cover type: Hardcover
  • ISBN13: 9783110276237
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: K.G. Saur Verlag
  • Publisher Imprint: K.G. Saur Verlag
  • Publication Date:
  • Pages: 195
  • Original Price: USD 119.99
  • Language: German
  • Edition: N/A
  • Item Weight: 499 grams
  • BISAC Subject(s): Library & Information Science / General

Das Buch vermittelt anhand praxisbezogener Beispiele grundlegende Kenntnisse für den Einsatz von Marktforschungsinstrumenten in der bibliothekarischen Arbeitspraxis. Im Mittelpunkt stehen dabei solche Methoden und Anwendungsszenarien, die auf die Optimierung bzw. Erweiterung nutzerbezogener Dienstleistungen abzielen. Das Spektrum reicht von Umfragen zur Kundenzufriedenheit über befragungsbasierte Untersuchungen zum Informationsverhalten der Bibliotheksnutzer und Mystery Shopping als Baustein systematischen Qualitätsmanagements bis hin zu Usability-Untersuchungen für Webpräsenzen von Bibliotheken und Online-Rechercheinstrumente (z.B. Katalog, lokales Portal).

Sebastian Johannes Nix, Wissenschaftszentrum Berlin für Sozialforschung, Berlin und Doreen Siegfried, Deutsche Zentralbibliothek für Wirtschaftswissenschaften, Kiel

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