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Structure, Audience and Soft Power in Ea by Beng Huat Chua

Structure, Audience and Soft Power in Ea

by Beng Huat Chua
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Book cover type: Misc
  • ISBN13: 9789888139040
  • Binding: Misc
  • Subject: N/A
  • Publisher: Columbia University Press
  • Publisher Imprint: Columbia University Press
  • Publication Date:
  • Pages: N/A
  • Original Price: USD 25.0
  • Language: English
  • Edition: N/A
  • Item Weight: 318 grams
  • BISAC Subject(s): Popular Culture

East Asian pop culture can be seen as an integrated cultural economy emerging from the rise of Japanese and Korean pop culture as an influential force in the distribution and reception networks of Chinese language pop culture embedded in the ethnic Chinese diaspora. Taking Singapore as a locus of pan-Asian Chineseness, Chua Beng Huat provides detailed analysis of the fragmented reception process of transcultural audiences and the processes of audiences’ formation and exercise of consumer power and engagement with national politics. In an era where exercise of military power is increasingly restrained, pop culture has become an important component of soft power diplomacy and transcultural collaborations in a region that is still haunted by colonization and violence. The author notes that the aspirations behind national governments’ efforts to use popular culture is limited by the fragmented nature of audiences who respond differently to the same products; by the danger of backlash from other members of the importing country’s population that do not consume the popular culture products in question; and by the efforts of the primary consuming country, the People’s Republic of China to shape products through production strategies and other indirect modes of intervention.

Chua, Beng Huat: - Chua Beng Huat is professor of sociology at National University of Singapore, and the author of Life Is Not Complete Without Shopping Consumption Culture in Singapore.

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