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Don't Even Think about It: Why Our Brains Are Wired to Ignore Climate Change by George Marshall

Don't Even Think about It: Why Our Brains Are Wired to Ignore Climate Change

by George Marshall
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Book cover type: Paperback
  • ISBN13: 9781632861023
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Bloomsbury USA
  • Publisher Imprint: Bloomsbury USA
  • Publication Date:
  • Pages: 272
  • Original Price: GBP 12.99
  • Language: English
  • Edition: N/A
  • Item Weight: 227 grams
  • BISAC Subject(s): General, Global Warming & Climate Change, and Environmental Science

An Esquire Essential Book on Climate Change

From the founder of the Climate Outreach and Information Network, a groundbreaking take on the most urgent question of our time: Why, despite overwhelming scientific evidence, do we still ignore climate change?

"Please read this book, and think about it." --Bill Nye

Most of us recognize that climate change is real yet we do nothing to stop it. What is the psychological mechanism that allows us to know something is true but act as if it is not? George Marshall's search for the answers brings him face to face with Nobel Prize-winning psychologists and Texas Tea Party activists; the world's leading climate scientists and those who denounce them; liberal environmentalists and conservative evangelicals. What he discovers is that our values, assumptions, and prejudices can take on lives of their own, gaining authority as they are shared, dividing people in their wake.

With engaging stories and drawing on years of his own research, Marshall argues that the answers do not lie in the things that make us different, but rather in what we share: how our human brains are wired--our evolutionary origins, our perceptions of threats, our cognitive blind spots, our love of storytelling, our fear of death, and our deepest instincts to defend our family and tribe. Once we understand what excites, threatens, and motivates us, we can rethink climate change, for it is not an impossible problem. Rather, we can halt it if we make it our common purpose and common ground. In the end, Don't Even Think About It is both about climate change and about the qualities that make us human and how we can deal with the greatest challenge we have ever faced.

Marshall, George: - George Marshall is the founder of the Climate Outreach and Information Network, based in Oxford, England, and over the past twenty-five years he has worked at all levels of the environmental movement, including in senior positions for Greenpeace USA and the Rainforest Foundation. He is one of the leading European experts in climate change communications, is a lead advisor to the Welsh Government, and counts major environmental organizations, politicians, faith groups, businesses, and trade unions among his clients. He lives in Wales. His website is climatedenial.org/. Visit the website for Don't Even Think About It at www.climateconviction.org.

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