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Fostering Consumer Well-Being: Theory, Evidence, and Policy

by Fatih Sonmez
Save 35% Save 35%
Current price ₹12,486.00
Original price ₹19,209.00
Original price ₹19,209.00
Original price ₹19,209.00
(-35%)
₹12,486.00
Current price ₹12,486.00

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Book cover type: Paperback
  • ISBN13: 9783031591464
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 371
  • Original Price: EUR 169.99
  • Language: English
  • Edition: N/A
  • Item Weight: 527 grams
  • BISAC Subject(s): General

Fatih Sonmez is an Assistant Professor of Marketing. He holds a BSc in Economics and MSc and PhD degrees in Marketing. His work has mainly focused on consumer behavior and well-being. He is currently a visiting postdoctoral researcher at the Positive Psychology Center at the University of Pennsylvania. His goal is to develop a positive psychological perspective on consumer well-being.

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