C�mo controlar tu atenci�n ante la epidemia de la interrupci�n constante.
Est�s en la oficina trabajando cuando una notificaci�n te interrumpe. Intentas volver a concentrarte, pero un compa�ero se acerca a charlar. En casa, las pantallas invaden tu tiempo en familia. Empieza un nuevo d�a y tus objetivos m�s importantes siguen en pausa. Cu�ndo dejaste que la tecnolog�a tomara el control de tu vida? Qu� lograr�as si fueras inmune a las distracciones?
En este libro, el experto en comportamiento Nir Eyal revela las causas psicol�gicas que nos empujan a la distracci�n y propone un modelo en cuatro pasos para lograr, por fin, hacer aquello que nos proponemos. Eyal defiende que nuestras relaciones personales dependen de nuestra capacidad para estar presentes y aborda el reto de educar a ni�os en un mundo hiperconectado. Este libro proporciona herramientas pr�cticas para aprovechar lo mejor de la tecnolog�a sin que nos domine.
Inspirador y motivador, este cl�sico de la productividad te ayudar� a recuperar el control de tu vida y alcanzar tus objetivos.
ENGLISH DESCRIPTION
How to control your attention in the era of constant interruption.
You are at the office working when a notification interrupts you. You try to refocus, but a colleague comes over to chat. At home, screens invade your family time. A new day begins and your most important goals remain on hold. When did you let technology take control of your life? What could you achieve if you were immune to distractions?
In this book, behavior expert Nir Eyal reveals the psychological causes that drive us to distraction and offers a four-step model to finally do what we set out to do. Eyal argues that our personal relationships depend on our ability to be present and addresses the challenge of raising children in a hyperconnected world. This book provides practical tools to get the best from technology without being dominated by it.
Inspiring and motivating, this productivity classic will help you regain control of your life and achieve your goals.
Eyal, Nir: -
Nir Eyal es el autor bestseller de Hooked: How to Build Habit-Forming Products, referente absoluto en el ámbito del marketing, un libro que se basa en su amplia experiencia en las industrias de los videojuegos y la publicidad. Ha impartido cursos sobre psicología del consumidor aplicada en la Stanford Graduate School of Business y en el Hasso Plattner Institute of Design, además de ser un conferencista habitual en congresos del sector y en empresas de la lista Fortune 500. Sus artículos sobre tecnología, psicología y negocios han sido publicados en Harvard Business Review, The Atlantic, TechCrunch y Psychology Today.
Nir Eyal is the bestselling author of Hooked: How to Build Habit-Forming Products, a definitive reference in the field of marketing, a book based on his extensive experience in the video game and advertising industries. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and at the Hasso Plattner Institute of Design, in addition to being a regular speaker at industry conferences and Fortune 500 companies. His articles on technology, psychology, and business have been published in Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
