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Neuroemociones Verdes by Nerea Blessing, Lince Morales

Neuroemociones Verdes

by Nerea Blessing , Lince Morales
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Book cover type: Paperback
  • ISBN13: 9786209329241
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editorial Academica Espanola
  • Publisher Imprint: Editorial Academica Espanola
  • Publication Date:
  • Pages: 80
  • Original Price: GBP 38.19
  • Language: Spanish
  • Edition: N/A
  • Item Weight: 118 grams
  • BISAC Subject(s): General

Neuroemociones Verdes revela que el consumidor ya no compra solo con la raz�n, sino con la emoci�n. Este libro demuestra, a partir de evidencia cient�fica reciente, que los est�mulos sensoriales sostenibles -colores naturales, aromas bot�nicos, texturas ecol�gicas o narrativas con prop�sito- activan �reas del cerebro vinculadas al bienestar, la identidad y la confianza. La sostenibilidad deja de ser discurso y se vuelve experiencia: lo que se siente, se recuerda; y lo que se recuerda, se elige.Las marcas del futuro no persuadir�n, conectar�n. No vender�n, inspirar�n. La neurociencia, la psicolog�a ambiental y el marketing sensorial se unen aqu� para explicar c�mo las emociones verdes pueden generar comunidades, h�bitos ecol�gicos y lealtades profundas. Este libro propone un nuevo paradigma: el marketing como herramienta de transformaci�n social y no solo de consumo. El poder ya no est� en el producto, sino en la vivencia emocional que despierta.Porque lo que emociona... permanece.

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