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Neuroemoções verdes by Nerea Blessing, Lince Morales

Neuroemoções verdes

by Nerea Blessing , Lince Morales
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Book cover type: Paperback
  • ISBN13: 9786209543777
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edicoes Nosso Conhecimento
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Publication Date:
  • Pages: 80
  • Original Price: GBP 38.19
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 118 grams
  • BISAC Subject(s): General

Green Neuroemotions revela que os consumidores j� n�o compram apenas com a raz�o, mas com a emo��o. Este livro demonstra, com base em provas cient�ficas recentes, que os est�mulos sensoriais sustent�veis - cores naturais, aromas bot�nicos, texturas ecol�gicas ou narrativas com objectivos - activam �reas do c�rebro ligadas ao bem-estar, � identidade e � confian�a. A sustentabilidade deixa de ser conversa e passa a ser experi�ncia: o que se sente, recorda-se; e o que se recorda, escolhe-se.As marcas do futuro n�o v�o persuadir, v�o ligar. N�o v�o vender, v�o inspirar. A neuroci�ncia, a psicologia ambiental e o marketing sensorial juntam-se aqui para explicar como as emo��es verdes podem gerar comunidades, h�bitos verdes e lealdades profundas. Este livro prop�e um novo paradigma: o marketing como uma ferramenta de transforma��o social, n�o apenas de consumo. O poder j� n�o est� no produto, mas na experi�ncia emocional que ele desperta.Porque o que excita... fica.

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