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Neuroemozioni verdi by Nerea Blessing, Lince Morales

Neuroemozioni verdi

by Nerea Blessing , Lince Morales
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Book cover type: Paperback
  • ISBN13: 9786209533532
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 76
  • Original Price: GBP 38.19
  • Language: Italian
  • Edition: N/A
  • Item Weight: 114 grams
  • BISAC Subject(s): General

Green Neuroemotions rivela che i consumatori non comprano pi� solo con la ragione, ma con le emozioni. Questo libro dimostra, sulla base di recenti evidenze scientifiche, che gli stimoli sensoriali sostenibili - colori naturali, aromi botanici, texture ecologiche o narrazioni propositive - attivano aree del cervello legate al benessere, all'identit� e alla fiducia. La sostenibilit� cessa di essere un discorso e diventa un'esperienza: ci� che si sente, si ricorda; e ci� che si ricorda, si sceglie.I marchi del futuro non persuaderanno, ma connetteranno. Non venderanno, ma ispireranno. Neuroscienze, psicologia ambientale e marketing sensoriale si uniscono per spiegare come le emozioni verdi possano generare comunit�, abitudini verdi e fedelt� profonde. Questo libro propone un nuovo paradigma: il marketing come strumento di trasformazione sociale, non solo di consumo. Il potere non � pi� nel prodotto, ma nell'esperienza emotiva che risveglia.Perch� ci� che emoziona... resta.

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