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Persuasion: Psychological Insights and Perspectives by Timothy C. Brock, Melanie C. Green

Persuasion: Psychological Insights and Perspectives

by Timothy C. Brock , Melanie C. Green
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Book cover type: Paperback
  • ISBN13: 9780761928096
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Sage Publications, Inc
  • Publisher Imprint: Sage Publications, Inc
  • Publication Date:
  • Pages: 368
  • Original Price: USD 286.0
  • Language: English
  • Edition: 2 Revised edition
  • Item Weight: 622 grams
  • BISAC Subject(s): Social Psychology

Persuasion: Psychological Insights and Perspectives, Second Edition highlights important and influential views on persuasion and guides students through the important contemporary centers of basic and applied persuasion research. The renowned contributors to this volume apply cutting-edge knowledge from their current research across a variety of domains, including health, advertising, prejudice, political communication, group decision making, and the impact of narratives. This Second Edition has been revised and updated to reflect new research from the past decade. It includes entirely new chapters on prejudice, persuasiveness of narratives, mass media and political persuasion, small groups, and advertising.

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