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The Psychology of Technology: Social Science Research in the Age of Big Data by Sandra Matz

The Psychology of Technology: Social Science Research in the Age of Big Data

by Sandra Matz
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₹9,195.00
₹9,195.00
₹9,195.00
₹9,195.00
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Book cover type: Paperback
  • ISBN13: 9781433836268
  • Binding: Paperback
  • Subject: N/A
  • Publisher: American Psychological Association (APA)
  • Publisher Imprint: American Psychological Association (APA)
  • Publication Date:
  • Pages: 451
  • Original Price: USD 87.99
  • Language: English
  • Edition: 1
  • Item Weight: 654 grams
  • BISAC Subject(s): Applied Psychology

Rapid advances in information technology have profound implications for human interaction, mental health, and the field of psychology itself. This book examines research from different subdisciplines across psychology to address the ways in which technology and Big Data provide a unique window into human cognition and behavior.

Digital technologies increasingly impact nearly every aspect of our lives, affecting not only our well being but also changing the way we work, design policies, define morality, and even the way we think.

Every interaction with smartphones, computers and tablets leaves a leaves a trace, a digital footprint that offers fresh insights to psychologists studying the new frontiers of human behavior. At the same time, the use of public information provided by private citizens--social media postings, digital networks, datasets and internet preferences--requires careful attention to ethical considerations.

An especially timely book in light of the COVID-19 pandemic, when so many people were forced to live online like never before. Many of the changes, for individuals, workplaces, and societies, will be long-lasting.

Sandra C. Matz, PhD, is an assistant professor at Columbia Business School in New York City. She was a Visiting Professor of Marketing at University College Dublin, Visiting Researcher at the Stanford Graduate School of Business, and Visiting Researcher in the Department of Psychology at the University of Texas-Austin. She holds a PhD in psychology from the University of Cambridge (UK). Visit sandramatz.com, and follow @sandracmatz.

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