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Fast Money by Caroline Reid

Fast Money

by Caroline Reid
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Book cover type: Paperback
  • ISBN13: 9781399723497
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Hodder & Stoughton
  • Publisher Imprint: Hodder & Stoughton
  • Publication Date:
  • Pages: 466
  • Original Price: GBP 16.99
  • Language: English
  • Edition: N/A
  • Item Weight: 466 grams
  • BISAC Subject(s): Business, Strategic Planning, and Motor Sports / General

*Pre-order now: the first book to look at the unstoppable rise of Formula One*

Few sports are as synonymous with money as Formula One. Its drivers are among the world's most highly paid athletes, and it costs more than a billion pounds to keep its ten teams ticking over. Celebrities and their entourages flock to glamorous locations around the world - Monaco, Miami, Las Vegas - to be seen on the grid or lounging on a superyacht.

This is a sport where money - the spending of it, the flaunting of it, the ruthless pursuit of it - matters.

Fast Money will be the first book to treat F1 as the business it is. As one of the world's most popular sports, and with races in far corners of the globe, F1 is big business.

With unparalleled insight and decades of reporting, they describe the pivotal moments which have driven the sport to new heights - the influx of tobacco advertising, the Concorde agreement, television deals, the reign of Bernie Ecclestone, and the huge popularity of Drive to Survive. Featuring exclusive interviews with the sports major players and featuring never-before-heard stories, Fast Money reveals the multitude of deal that turned the sport from a pastime for wealthy enthusiasts into the world's most-watched annual sports series.

Christian Sylt and Caroline Reid have been writing about the industry for a combined total of more than four decades and have contributed to many of the world's leading publications including the Daily Mail, Daily Telegraph, Financial Times, Forbes, Guardian, Wall Street Journal and many more.

In addition to their journalism, they have founded Formula Money in 2017 - the only business information service dedicated to F1. It runs the world's largest search engine of F1 sponsorship values and produces economic impact reports for around a quarter of the F1 race organisers.

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