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Insight Edge: Crafting Breakthroughs in a World of Information Overload by Vivek Banerji

Insight Edge: Crafting Breakthroughs in a World of Information Overload

by Vivek Banerji
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Book cover type: Hardcover
  • ISBN13: 9789357317443
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Hachette Book Publishing India Pvt Ltd
  • Publisher Imprint: Hachette Book Publishing India Pvt Ltd
  • Publication Date: N/A
  • Pages: 368
  • Original Price: INR 799.0
  • Language: English
  • Edition: N/A
  • Item Weight: 380 grams
  • BISAC Subject(s): General

As Artificial Intelligence reshapes industries, one question looms large: Where does human ingenuity fit?

Drawing on decades of experience at organizations such as Insight Dojo, McKinsey and PepsiCo, Vivek Banerji reveals how to generate powerful insights that drive transformational success for organizations. He urges us to embrace the dynamic interplay of art and science, imagination and pragmatism, theory and practice - and to draw inspiration from diverse disciplines, whether it is machine learning, design, statistics, psychology, music, art or sports.

Insight Edge makes a compelling case that information alone does not create insight. Instead, it is inherently human qualities - curiosity, analytical thinking, creativity and empathy - that shape meaningful strategies and drive breakthrough outcomes.

With real-world examples and actionable frameworks, this book equips leaders and professionals - CEOs, marketers, customer insights experts, strategists, non-profit executives, entrepreneurs, and data analysts - to move beyond algorithms and tap into the irreplaceable power of human insight.

Vivek Banerji founded Insight Dojo, a UK-based company, after spending 13 years as a global leader at McKinsey & Company's Customer Insights & Analytics practice, where he worked in New York and London. Before McKinsey, he was the insights lead at PepsiCo in India, where he was instrumental in driving the adoption of insights throughout the organization, from the C-suite to the frontline. He coined the term 'pragmatic polymath' in 2008, and is a staunch advocate of cross-fertilizing ideas, methods, and knowledge from various disciplines. He holds an honours degree in mathematics from St. Stephen's College and an MBA from the Faculty of Management Studies, both part of Delhi University. Outside work, he plays jazz piano and practises karate, in which he holds a second-degree black belt from the Japan Karate Association.

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