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The Collaborative Enterprise: Why Links Between Business Units Often Fail and How to Make Them Work

by Andrew Campbell
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Current price ₹1,634.00
Original price ₹1,960.00
Original price ₹1,960.00
Original price ₹1,960.00
(-17%)
₹1,634.00
Current price ₹1,634.00

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Book cover type: Paperback
  • ISBN13: 9780738203102
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Basic Books (AZ)
  • Publisher Imprint: Basic Books (AZ)
  • Publication Date:
  • Pages: 240
  • Original Price: USD 19.99
  • Language: English
  • Edition: N/A
  • Item Weight: 332 grams
  • BISAC Subject(s): Management, Organizational Behavior, and Forecasting

For large companies comprised of multiple product groups or resulting from growth through mergers and acquisitions, the "S" word, synergy, is touted as a great strategic advantage, but more often than not turns out to be a mirage, as managers haggle over turf and the parent company lacks the skills or commitment to recognize, support, and sustain collaboration. So how does a company become more than the sum of its parts? Here, international strategy gurus, Andrew Campbell and Michael Goold, offer an incisive and highly practical approach to overcoming barriers to synergy, evaluating opportunities within and outside the company, establishing appropriate roles for corporate headquarters and business units, and fostering a commitment to collaboration at all levels of the organization.

Andrew Campbell and Michael Goold, the world's foremost authorities on multi-business strategy, are co-directors of the Ashridge Strategic Management Centre, a London-based think tank and consulting company. Their books include Corporate-Level Strategy, Strategies and Styles, Managing the Multibusiness Company, and Breakup!

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