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Fortune Seekers: A Business History of Nattukottai Chettiars by Raman Mahadevan

Fortune Seekers: A Business History of Nattukottai Chettiars

by Raman Mahadevan
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Book cover type: Hardcover
  • ISBN13: 9780670084869
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Penguin Putnam Inc
  • Publisher Imprint: Penguin Putnam Inc
  • Publication Date:
  • Pages: 256
  • Original Price: INR 699.0
  • Language: English
  • Edition: N/A
  • Item Weight: 408 grams
  • BISAC Subject(s): Economic History

Nattukotai Chettiars were the most prominent business community from Tamil region and this book captures their spirit of enterprise that led many of them to seek their fortunes overseas. It's a story that connects South India, Burma, and South-East Asia across the Bay of Bengal and equally one that spans the British imperial era and that of the modern nation state.

For students of history, business, and for modern entrepreneurs, the book has valuable lessons on the importance of diversifying into promising investment opportunities and gauging the economic winds of change.

Raman Mahadevan is a senior economic and business historian. His scholarly contribution lies in the broad area of industrial and capitalist development in colonial South India. He has co-edited Shaping India: Economic Change in Historical Perspective (2011) and South India Economy: Agrarian Change, Industrial structure and State Politics 1914-1947 (1991). Now an independent scholar, he is based in Bangalore.

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