• ISBN13: 9780241776452
• Binding: Paperback
• Subject: Religion and Philosophy
• Publisher: Penguin Books Ltd
• Publisher Imprint: Penguin Books Ltd
• Publication Date: July 31, 2025
• Pages: 272
• Original Price: GBP 16.99
• Language: N/A
• Edition: N/A
• Item Weight: 334 grams
• BISAC Subject(s): Cognitive Psychology & Cognition

‘A fresh perspective on how to navigate uncertainty and make better decisions in every aspect of life’ Annie Duke, author of Thinking in Bets and Quit

‘Reading You Already Know reminded me of the moment I knew YouTube was possible’ Steve Chen, co-founder of YouTube

A research-backed framework to help you accomplish your most ambitious goals by honing and harnessing your most powerful yet underutilised resource: intuition.

What sets the most successful people apart? While hard work is certainly a factor, Professor Laura Huang''s extensive research – spanning entrepreneurs, investors, Olympic athletes and Pulitzer Prize winners – reveals that their greatest asset is something less tangible: intuition. That instinctive ‘gut feeling’ often determines who seizes opportunities and who misses them.

In You Already Know, Laura breaks down the science behind intuition, explaining how it is formed from external data, accumulated wisdom and the subconscious insights we don’t even realise we have. What follows is a gut feeling, which shifts our perspective and drives us to act.

Grounded in Huang’s pioneering research and enriched with insights from hundreds of illuminating interviews, this book offers a practical model for becoming better at recognising, understanding and enhancing your intuition to accomplish your most ambitious goals. What’s stopping you from unlocking your full potential? You already know.

Laura Huang is Distinguished Professor of Management and Organisational Development, and has held faculty positions at Northeastern University, Harvard Business School and the Wharton School, University of Pennsylvania. A Kauffman Fellow, she was a recipient of the 2020 Cozzarelli Prize given by the National Academy of Sciences and was named one of the world’s best 40 business school professors by Poets & Quants. In 2021, she was included on the Global Thinkers50 Radar list. Her speaking and consulting clients include Google, Microsoft, Lululemon and Pandora, among others. She is also the author of Edge.